Original Source: https://boringmoney.in/p/manpasand-an-accounting-fraud (my newsletter Boring Money. Do visit the original link and subscribe if you'd like to receive similar posts directly in your inbox)

Let’s say you’re a company that wants to commit an elaborate fraud. What is the most egregious fraud that you can think of?
Maybe let’s not start with egregious. Let’s start with something simple! Here’s something that’s reasonably common:

1. Pay people to buy your product (or like give them huge discounts or whatever). Inflate your revenue. Lie about your actual customers.
2. Hype your company up. Do an IPO, take your company public. Sell some of your own stock.
3. Slowly try fixing your numbers. If you happen to succeed, that’s great! You win. If you don’t succeed, you still win? You’ve done your IPO and sold some stock. That’s a lot of money.

This is the simple kind of fraud, which also makes it difficult to identify. You might have to talk to the company’s customers, read the fine print in its disclosures, do sanity checks of its financials, that sort of stuff. It’s tough to catch the simple kind of fraud, which is also why so much of it exists in the form of whispers and rumours without ever getting proven.
Now let’s go egregious:

1. Why pay people to buy your product? Hell, why even have a product? Just manifest in your imagination that there are hundreds of thousands of people buying whatever you’re selling and write it down.
2. Hype your company up! Do an IPO, sell some stock. This part remains the same.
3. Don’t bother fixing your numbers. Instead, keep publishing imaginary revenue figures. Keep selling stock to public investors. Publish your financials every quarter with whatever numbers you like.

If you do this, there’s only so far you can go. Eventually, your hype will attract attention and someone might figure out that both your customers and product were creative imagination.
Here’s a SEBI order from late in April about Manpasand Beverages. Manpasand used to be a beverages company based in Gujarat. In 2019 the company shut down because it got caught in a bunch of frauds. It’s only now that SEBI published the details of what was happening. Probably best summarised by fund manager Amit Mantri: [1]
https://preview.redd.it/o85shr8p3y0d1.jpg?width=603&format=pjpg&auto=webp&s=26ace208d28eae2bb2401449f9b1dcc6bd1eefd0

Fake it till you make it (or don’t)

Manpasand faked its revenue (of course). It also faked its expenses, customers, vendors, tax liabilities, etc. How did it get away with doing this stuff? I don’t know, someone’s gotta ask Deloitte. They were Manpasand’s auditor for eight years, resigning only in 2018. The company’s fraud came out officially in 2019—Deloitte, whose job was to make sure the books were right and also had access to all the inside information, figured that something was off only a year earlier!
Anyway, SEBI appointed its own auditor to figure out what was wrong with Manpasand’s accounts and the auditor came back with a bunch of stuff. [2]
Here’s the bit about Manpasand inflating its revenue. From SEBI’s order:

… CGST vide letter dated July 07, 2019, inter alia, informed that Manpasand had shown inflated sales figure in its balance sheet by way of receipt/ supply of fake invoices without actual receipt/ supply of goods. It was further informed in the said letter that Manpasand had floated 38 bogus/paper firms to inflate its turnover and that inward and outward transactions made with such bogus firms amount to Rs.188.48 Crore and Rs. 691.30 Crore, respectively.

Manpasand created 38 different companies and it both “sold” its products to those companies as well as “bought” stuff from some of them. Basically, Manpasand created real companies to play the role of its customers and vendors.

… it was observed that the parties with whom transactions amounting to Rs.29.84 Crore were entered into, were not registered for dealing in the said goods/products being manufactured by the Company. Further, there was non-receipt of sale considerations and debtors balance were adjusted by passing journal entries

Manpasand was a beverages company that was selling stuff to its customers. Traditionally a company like Manpasand might have distributors as customers but Manpasand’s customers were registered as something else entirely (I do wonder what, the order doesn’t mention it). These are fake customers that Manpasand created out of thin air. Establishing companies is quite a bit of effort! Why half-ass the part where you select the “business type”? I sort of understand though. I’ve done it too. Put so much effort into something that you’re bored by the end that you muck it up.
I’m kidding! The real reason is probably that Manpasand wouldn’t have actually created these fake companies itself. There would be a middleman who would have them made in advance, all ready to go whenever needed to do fraud.
Manpasand propped up its sales as well as its expenses by pretty much just funnelling money around from one entity to the other. In some instances, it wouldn’t even move real money around. It would just note down that it had to pay one company, and had to also collect payments from another company, and then cancel each other out. Manpasand was running its accounts on Splitwise.
In general, there is nothing wrong with a company having such set-off arrangements. If you know your creditor owes money to your debtor, sure, cancel those transactions out. But how likely is it that a company’s suppliers and distributors know each other? And transact with each other?
This post is public so feel free to share it.

All except death and taxes

If you’re planning to do some accounting fraud, here’s something to keep in mind. I mean, I’m not not recommending that you do fraud, but if you do have your mind made up I might as well pass this along. Fake your sales, that’s fine. Fake your expenses, that’s fine too. But don’t fake your taxes, those guys will come after you.
In 2019 right before Manpasand shut down, GST officials raided its offices and arrested the CEO, CFO and a director. If you think about it, one of the reasons Manpasand got away with its fraud for as long as it did was that its accounts looked reasonably realistic. Deloitte made sure of that! Manpasand didn’t just arbitrarily put in fake numbers, oh no. It showed transactions to back them up with actual companies.
But any sales or purchases bring with it a cute goods and services tax, and the GST folks don’t care all that much about the fact that your sales are real. They’d like their share anyway. And not the GST you owe them, but because of how GST works, they would also want the GST your vendors (and your vendors’ vendors) might owe them.
GST has this magical thing called “input tax credit” which is basically the GST council giving you magic points every time you pay GST as a customer. Say, you buy some glass to make some marbles. You pay GST when you buy that glass, and you get some magic points. When you sell your freshly manufactured marbles, you collect GST from your customers and can redeem those magic points which you got earlier to reduce the GST you actually pay. (This isn’t tax advice so don’t come after me if you mess up your taxes because of anything you read here.)
These points are nice because they help save tax. But a basic requirement to use these points is that the company you bought your glass from has to have paid their fair share of GST in the first place! You only get the points if they’ve paid their tax! In Manpasand’s case the vendors it was dealing with existed solely for the purpose of enabling accounting fraud. Of course they weren’t going to be paying any tax. And yet Manpasand was claiming the magic points and reducing the GST it paid. These fake magic points is how the GST people figured out that there was something very wrong happening.
If the GST raid hadn’t happened, would Manpasand have survived as a company? Absolutely not. But would it have survived longer than it did? Probably.

Roll over, it’s a takeover

Things have already been a bit bizarre but what follows next is absolutely basket case. Here’s a section of Manpasand’s response to SEBI. From SEBI’s order:

The Company is a victim of a pre-planned, fraudulent scheme and conspiracy perpetrated by Finquest Financial Solutions Pvt Ltd (FINQUEST) wherein under the garb of promise to provide working capital worth Rs.100 Crores, six documents were executed by and between MBL & FINQUEST. Within a span of two and a half months, it was clear that this entire so called transaction of providing working capital loan was nothing but a mere play to gain the entire control of MBL which is having asset base of around Rs.625 Crores…

Finquest is an NBFC that lent money to Manpasand right after the GST raid happened and its officials were all in jail. Manpasand is claiming that Finquest’s goal wasn’t to just lend to the company and earn an interest income out of it, but to take over the company itself. Manpasand claims that Finquest defrauded it and even calls whatever they did a “hostile takeover”.
Let’s humour this idea for a bit. If you’re a listed company worried about a hostile takeover, you’d look at who’s buying your stock. That’s the normal way for hostile takeovers to work. You wake up one day to realise that Elon owns 9% of your and immediately fall into a state of panic. If you don’t own enough of your company, Elon just might.
Another hostile takeover could be by a distressed debt investor. You may have taken a loan from some banks or whoever some time back. The banks would’ve sold your loans to outside investors. But then because you’re in tough times, the investors would want to rid themselves of your loans at a discount. This distressed debt is then caught by investors trained in the art of recovering dollars from pennies. If you can’t repay your loans to these guys, they would be more than happy to squeeze it out of you.
This is what happened with Byju’s US unit. But really, hostile takeovers aren’t common with distressed debt investors. They don’t want to run your company! They want their money back with some (a lot) of interest. [3]
Finquest lent to Manpasand, it didn’t buy its stock. So maybe this was the second kind of hostile takeover, the distressed debt kind? Well, here’s Abhishek Singh, then director of Manpasand in an interview with Business Today back in 2019:

Business Today: Dhirendra Singh [the CEO] has accused Finquest of a hostile takeover bid, while Finquest claims that it was always mentioned in the term-sheet that the company will be managed by a professional team until its money was parked with you. It will be nice to get your side of the story.

Singh: Whatever amount has been transferred by the Finquest in the bank account of MBL was done in the new account opened by FFSPL's representatives in the name of MBL. The control of this new bank account lies with FFSPL's representatives. FFSPL was allowed operational access to business of MBL and not financial access, as per the term sheet dated July 3, 2019.
…As per the term sheet dated July 3, 2019, FFSPL had right to nominate two directors on the Board of Directors of MBL, which shall constitute minimum one-third strength of the Board. Pursuant to this clause, FFSPL appointed three directors instead of two. The total strength of the board became six directors, one-third of this comes to two. Thus, one more director being a nominee of FFSPL was appointed.
… What? Manpasand borrowed money from Finquest but the bank account where the money came in was controlled by Finquest? And Finquest got “operational access” (whatever that means) as well as a third of Manpasand’s board seats? This isn’t a hostile takeover! It’s a lamblike takeover.
Honestly, I get it. Manpasand’s CEO and others were in jail. The company needed money. The only lender willing to lend to a shady company whose executives are in jail would be a shady lender. And that shady lender was Finquest—which, by the way, had done something similar before—but Manpasand took what it got.
If there’s a second “don’t do this if you’re doing fraud” lesson in this, it’s this. Don’t borrow from a loan shark!
Footnotes
[1] A nice factoid is that Amit Mantri was the first to point out that Manpasand was manipulating its numbers all the way back in 2016. They did some really good on-ground research!
[2] The auditor that SEBI assigned to do this, Chokshi & Chokshi, came back with 12 findings from Manpasand’s accounts. But I think I found a couple of mistakes? It wouldn’t in any way affect SEBI’s conclusion on Manpasand, but I find it funny that a story which is essentially about an auditor’s massive failure to do its job also has an auditor that probably wasn’t too careful themselves? I’ll probably write about this in a future post.
[3] A distressed debt investor would prefer to take over a company to be able to put it into bankruptcy so that it can sell the company’s assets and recover its money. That’s very different from what the kind of takeover that Elon did of Twitter.
Original Source: https://boringmoney.in/p/manpasand-an-accounting-fraud

Currently taking the FCC Machine Learning Course.
I dont know how to correctly interpret the probabilities of the Model.predict function output. The CNN is meant to determine whether is an image of a cat or a dog. Some probabilities are negative and very low. I dont know how to interpret that data. Also mention the model achieves its goal with an aceptable margin. Here an example:
https://preview.redd.it/yyss5v202y0d1.png?width=759&format=png&auto=webp&s=b1141a6e7150fcfdf0b65dc2119de956a9fc8ec8
Here the code.
Link of images:

wget https://cdn.freecodecamp.org/project-data/cats-and-dogs/cats_and_dogs.zip 

Code:

# 3 train_image_generator = ImageDataGenerator(rescale=1./255) validation_image_generator = ImageDataGenerator(rescale=1./255) test_image_generator = ImageDataGenerator(rescale=1./255) train_data_gen = train_image_generator.flow_from_directory( train_dir, target_size=(IMG_HEIGHT,IMG_WIDTH), batch_size = batch_size, class_mode = 'binary') val_data_gen = validation_image_generator.flow_from_directory( directory = validation_dir, target_size=(IMG_HEIGHT,IMG_WIDTH), batch_size = batch_size, class_mode = 'binary') test_data_gen = test_image_generator.flow_from_directory( directory=test_dir, target_size=(IMG_HEIGHT,IMG_WIDTH), batch_size = batch_size, class_mode = 'binary', shuffle=False) # 4 def plotImages(images_arr, probabilities = False): fig, axes = plt.subplots(len(images_arr), 1, figsize=(5,len(images_arr) * 3)) if probabilities is False: for img, ax in zip( images_arr, axes): ax.imshow(img) ax.axis('off') else: for img, probability, ax in zip( images_arr, probabilities, axes): ax.imshow(img) ax.axis('off') if probability > 0.5: ax.set_title("%.2f" % (probability*100) + "% dog") else: ax.set_title("%.2f" % ((1-probability)*100) + "% cat") plt.show() sample_training_images, _ = next(train_data_gen) plotImages(sample_training_images[:5]) # 5 train_image_generator = train_image_generator = ImageDataGenerator( rotation_range = 360, horizontal_flip = True, vertical_flip = True, zoom_range = 0.2, shear_range = 60, rescale=1./255) # 6 train_data_gen = train_image_generator.flow_from_directory(batch_size=batch_size, directory=train_dir, target_size=(IMG_HEIGHT, IMG_WIDTH), class_mode='binary') augmented_images = [train_data_gen[0][0][0] for i in range(5)] plotImages(augmented_images) # 7 model = Sequential() model.add(Conv2D(32, (3, 3), activation='relu', input_shape=(150, 150, 3))) model.add(MaxPooling2D((2, 2))) model.add(Conv2D(64, (3, 3), activation='relu')) model.add(MaxPooling2D((2, 2))) model.add(Conv2D(64, (3, 3), activation='relu')) model.add(Flatten()) model.add(Dense(64, activation='relu')) model.add(Dense(2)) model.compile(optimizer='adam', loss=tf.keras.losses.SparseCategoricalCrossentropy(from_logits=True), metrics=['accuracy']) model.summary() # 8 history = model.fit(x = train_data_gen, epochs = epochs, validation_data = val_data_gen) acc = history.history['accuracy'] print(acc) # 9 acc = history.history['accuracy'] val_acc = history.history['val_accuracy'] loss = history.history['loss'] val_loss = history.history['val_loss'] epochs_range = range(epochs) print(epochs_range) print(acc) plt.figure(figsize=(8, 8)) plt.subplot(1, 2, 1) plt.plot(epochs_range, acc, label='Training Accuracy') plt.plot(epochs_range, val_acc, label='Validation Accuracy') plt.legend(loc='lower right') plt.title('Training and Validation Accuracy') plt.subplot(1, 2, 2) plt.plot(epochs_range, loss, label='Training Loss') plt.plot(epochs_range, val_loss, label='Validation Loss') plt.legend(loc='upper right') plt.title('Training and Validation Loss') plt.show() #10 probabilities = model.predict(test_data_gen) print(probabilities) probabilities = np.argmax(probabilities, axis = 1) sample_test_images, _ = next(test_data_gen) plotImages(sample_test_images, probabilities=probabilities) # 11 answers = [1, 0, 0, 1, 0, 0, 0, 0, 1, 1, 0, 1, 0, 1, 0, 1, 1, 0, 1, 1, 0, 0, 1, 1, 1, 1, 1, 0, 0, 0, 0, 0, 1, 1, 0, 1, 1, 1, 1, 0, 1, 0, 1, 1, 0, 0, 0, 0, 0, 0] correct = 0 for probability, answer in zip(probabilities, answers): if round(probability) == answer: correct +=1 percentage_identified = (correct / len(answers)) * 100 passed_challenge = percentage_identified >= 63 print(f"Your model correctly identified {round(percentage_identified, 2)}% of the images of cats and dogs.") if passed_challenge: print("You passed the challenge!") else: print("You haven't passed yet. Your model should identify at least 63% of the images. Keep trying. You will get it!") 

In today's globalized marketing landscape, reaching the right audience with your message is crucial for maximizing the effectiveness of your B2B marketing efforts. LinkedIn Advertisements, with its extensive reach and diverse targeting options, empowers you to connect with professionals worldwide. One powerful targeting method within this platform is geo-location targeting, allowing you to tailor your message to specific geographic locations.
I've been in the trenches of B2B marketing for years, and let me tell you, geo-targeting on LinkedIn Ads is a game-changer. It's like having a superpower that lets you laser-focus your message on the exact audience you need to reach.

Why Geo-Targeting Rocks My World (and Should Rock Yours Too):

Imagine you're at a networking event, but instead of wading through a sea of faces, you can instantly connect with the people you need to meet. That's the power of geo-targeting on LinkedIn Ads. Forget scattershot marketing tactics! With geo-targeting, you can ditch irrelevant audiences and reach professionals in your exact location. Think about showcasing local tax software solutions directly to accountants in California, or promoting industry meetups to attendees within a 10-mile radius. This laser-focused approach ensures your message resonates with the right people, skyrocketing engagement and conversions.
This comprehensive guide delves into the intricacies of geo-location targeting within LinkedIn Ads, equipping marketers and leaders within the SMB space with the knowledge and strategies to leverage its potential and elevate their B2B marketing endeavors.

Demystifying the Power of Geo-Targeting for B2B Success on LinkedIn Ads

Geo-location targeting enables you to showcase your LinkedIn Ads to individuals. It is the process of showing different ads to different users based on their geographic location. You can use various sources of geolocation data, such as IP addresses, GPS coordinates, WiFi networks, or mobile device IDs, to identify where your users are and what their preferences are.
This granular targeting approach helps you segment your audience into more specific groups and tailor your ads accordingly. For example, you can show different offers, languages, currencies, or images depending on the country, region, city, or even neighborhood of your users, ensuring your message resonates with their local contextand achieve your marketing goals in several ways.
According to a study, campaigns that utilized geo-targeting saw a 25% increase in click-through rates compared to those without. That's a significant jump in qualified leads for your business!
Here's why geo-location targeting deserves a prominent place in your B2B marketing toolkit:
https://preview.redd.it/4ghz2v3c1y0d1.png?width=12052&format=png&auto=webp&s=f3cf17984c010c748fff5450c3955c049fd7cbf5

• Speaking Their Language (Literally and Figuratively): Geo-targeting allows you to tap into the cultural nuances of your target audience. This means tailoring your message, visuals, and even language to resonate with their specific context. Imagine promoting a leadership development workshop in Germany and using imagery that reflects their cultural values. This localization shows cultural sensitivity and builds stronger brand connections with potential customers.
• Events Made Easy: Hosting a B2B conference? Geo-targeting lets you showcase your event ads directly to professionals in the surrounding area. This ensures maximum reach and drives registrations from individuals who can easily attend. In my experience, geo-targeting event ads on LinkedIn resulted in a 15% increase in event attendance compared to traditional marketing methods.
• Data-Driven Optimization: The beauty of geo-targeting is the data it provides. By analyzing ad performance across different locations, you gain valuable insights into audience preferences and campaign effectiveness. This data empowers you to refine your targeting and optimize ad spend by allocating resources to locations with the highest ROI.

Unleash the Power of Geo-Targeting: Actionable Strategies I've Seen Work

I've seen geo-targeting take LinkedIn ad campaigns from crickets to conversion machines. Here's what successful campaigns have taught me.
https://preview.redd.it/j3tpqobd1y0d1.png?width=6026&format=png&auto=webp&s=34f3db374eb45bab473ed5fa1dfe7d09fa3f4862
Step 1: Know Your Ideal Customer Inside-Out
Just like a detective building a profile, you need to understand your ideal customer. There was a software company with targeted marketing managers by industry, then drilled down further by location. They found pockets of marketing automation experts in unexpected cities, leading to a surge in qualified leads.
Step 2: Master Your Targeting Toolbox
LinkedIn Ads gives you a location targeting buffet. Here's how others have used it effectively:

• Countries: A travel company skyrocketed bookings by targeting specific European countries, then tailoring their ads to highlight popular local destinations.
• Regions: A financial services firm focused on the tech boom in San Francisco and the energy sector in Houston, using region-specific keywords and messaging to resonate with each audience.
• City Radius: A local bakery used a city radius around a new store opening to target professionals with a "Sweet Treats Near Your Office" campaign, driving tons of foot traffic.
• Postal Codes: A fitness franchise used hyper-focused postal code targeting to reach residents in neighborhoods with high disposable income, filling their new gyms quickly.
• Location Groups: A language learning app targeted LinkedIn Groups for expats living in specific cities, offering location-specific resources and conversation partners.

Step 3: Combine Your Targeting Forces
Think of targeting like creating a perfect storm for conversions. There was a B2B marketing agency who combined geo-targeting with industry targeting. They reached marketing directors in specific regions facing challenges with lead generation, offering location-specific webinars and case studies, resulting in a significant boost in qualified leads.

I've seen LinkedIn geo-targeting campaigns go from flat to fantastic with these tweaks

Here's what I've learned in the trenches:

• Speak Their Language (Literally): Don't just translate your ad copy – localize it! A recent case study highlights the power of localization. A travel agency campaign targeting European audiences saw a significant increase in clicks when they adapted their ad copy with local humor and cultural references specific to each country.
• Keyword Magic with a Local Twist: Data from a B2C marketing software company shows the effectiveness of location-specific keywords. They targeted marketing professionals in New York City with terms like "Wall Street marketing trends" and "Madison Avenue agencies" in their ad headlines, resulting in a higher click-through rate.
• Testing Unlocks Hidden Gems: A/B testing is king! In a recent report by a social media marketing agency, a B2B SaaS company saw a 30% improvement in lead generation by testing geo-targeted ads with messaging focused on the specific challenges faced by businesses in each targeted region.
• Ride the Local Current: Industry experts emphasize the importance of capitalizing on local trends. For example, a marketing agency targeting healthcare professionals used LinkedIn Ads to promote a webinar on a new local healthcare regulation, leading to a surge in registrations.
• Stay Compliant, Avoid Drama: Legal restrictions can be a hidden pitfall. A case study by a legal marketing firm details how a company targeting lawyers in the EU avoided campaign disapproval by ensuring their ad copy and data targeting practices strictly adhered to GDPR regulations.

Geo-location targeting within LinkedIn Advertisements empowers you to reach the right audience with laser focus, regardless of their geographic location. By understanding your target market, utilizing various targeting options, and implementing effective campaign optimization strategies, you can leverage the power of geo-location targeting to amplify your B2B marketing efforts and drive meaningful results.
Remember, the key lies in combining strategic targeting with cultural sensitivity, data-driven insights, and continuous optimization to ensure your message resonates with your global audience and propels your brand forward within the dynamic landscape of B2B marketing.
By following these strategies and leveraging the insights from the video, you can craft geo-targeted LinkedIn Ads that resonate with your target audience and drive significant results.

https://preview.redd.it/mi7uhi1i1y0d1.png?width=2240&format=png&auto=webp&s=627950010ca6cd78ddf301e9407951cc8cc80448

What is a Quick Response (QR) Code?

A Quick Response (QR) code is a type of matrix barcode, also known as a two-dimensional barcode, initially developed in 1994 for the automotive industry in Japan. A QR code comprises black squares arranged in a square grid on a white background. It can be scanned by an imaging device like a camera and decoded using Reed–Solomon error correction until the image can be accurately interpreted. The Free QR Code Generator Online can contain various data, such as text, URL, or other types of information.

Barcodes vs. QR Codes

Barcodes

Barcodes are one-dimensional and consist of parallel lines of varying widths. They can only store information horizontally and typically hold about 20 characters. Barcodes are widely used in retail for product identification and inventory management.

QR Codes

QR codes are two-dimensional, allowing them to store information horizontally and vertically. This design enables QR codes to hold much more data than traditional barcodes—up to 7,089 characters. QR codes can also encode various types of information, such as URLs, text, contact information, and more, making them more versatile than traditional barcodes.

How Do I Create a Quick Response Code?

Creating a QR code is straightforward with the right tools. Here's a step-by-step guide to generating a QR code using a free QR code generator with logo:

1. Choose a QR Code Generator: Select a reliable and free QR code generator like QRcodebrew.
2. Select the QR Code Type: Decide what information you want your Social Media QR Code to contain (URL, text, contact details, WiFi credentials, etc.).
3. Enter the Information: Input the necessary information into the generator.
4. Customize the QR Code: Customize your QR code's design. Many generators offer options to change the colour, add a logo, or adjust the shape of the code.
5. Generate the QR Code: Click the generate button to create your QR code.
6. Download and Use: Download the QR code in your desired format (PNG, SVG, etc.) and use it on your promotional materials, products, or other applications.

Kinds of Custom QR Codes You Can Explore

Custom QR codes can be tailored to fit various needs and aesthetics. Here are a few types you can explore:

1. Website URL QR Codes: Direct users to a specific website.
2. Contact Information QR Codes: Share a vCard or straightforward contact details.
3. Email QR Codes: Create a pre-filled email template for users to send.
4. Text QR Codes: Display a short message or information.
5. SMS QR Codes: Pre-fill a text message.
6. WiFi QR Codes: Share WiFi credentials to allow easy connection.
7. App Store QR Codes: Direct users to download an app from Google Play or the Apple App Store.
8. Social Media QR Codes: Link to social media profiles or specific posts.
9. Event QR Codes: Share event details and allow users to add them to their calendars.
10. Product QR Codes: Provide additional product information or promotional offers.

Why QRcodebrew is the Best Quick Response Code Generator

User-Friendly Interface

QRcodebrew offers a straightforward and intuitive interface, making it easy for anyone to generate QR codes without technical knowledge.

Customization Options

With QRcodebrew, you can customize your QR codes extensively. You can change colours, add logos, and select different patterns and shapes to make your QR code unique and brand-aligned.

High-Quality Codes

QR codes generated by QRcodebrew are high-resolution. The text can be downloaded in various formats suitable for your needs, including digital and print use.

Free and Accessible

QRcodebrew provides its services for free, making it accessible for small businesses and individuals who want to create professional-quality QR codes without incurring costs.

Robust Error Correction

QRcodebrew uses advanced error correction techniques, ensuring that your QR codes remain scannable even if they are slightly damaged or obscured.

Versatile Applications

Whether you need a QR code for marketing, product information, or QR Code for Personal Use, QRcodebrew caters to many applications, making it a versatile tool for all your QR code needs.

Real-Life Businesses Flaunting Their QR Codes

KitKat

KitKat has integrated QR codes into their packaging creating an interactive experience for their consumers. Customers can access various content such as games, promotions, and brand information by scanning the QR code on a KitKat wrapper. This not only engages the consumers but also strengthens brand loyalty.

PepsiCo

PepsiCo uses QR codes in its marketing campaigns to offer a more immersive experience. For instance, it has included QR codes on its beverage packaging that link to exclusive content, promotional offers, and contests. This strategy has been effective in increasing consumer engagement and driving sales.

Japan Post Holdings

Japan Post Holdings has implemented QR codes to improve customer service and streamline operations. QR codes are used on parcels and letters to provide tracking information. By scanning the QR code, customers can instantly access more information. Get updates on their shipment status, enhancing transparency and customer satisfaction.

QR Code Best Practices to Keep in Mind

When creating and using QR codes, following best practices to ensure their effectiveness is essential. And user-friendly. Here are some tips:

1. Ensure Scannability: Make sure the QR code is printed in high resolution and is not distorted. The minimum size for a QR code should be 2 x 2 cm.
2. Add a Call to Action: Encourage users to scan the QR code by adding a clear call to action, such as "Scan to win" or "Scan for more info."
3. Test the QR Code: Before distributing your QR code, test it with multiple devices and readers to ensure it works correctly.
4. Provide a Backup URL: If users cannot scan the QR code, provide a backup URL or alternative means to access the information.
5. Track Performance: Use QR codes that allow tracking so you can measure the effectiveness of your QR code campaigns.
6. Keep it Simple: Avoid overcrowding your QR code with too much data. More straightforward QR codes are more accessible to scan.
7. Maintain Contrast: Ensure enough contrast between the Ensure that the QR code has a contrasting background to make it easy to scan.
8. Optimize for Mobile: Since most QR codes are scanned using mobile devices, ensure the landing pages are mobile-friendly.
9. Update Content: If you use dynamic QR codes, ensure the content they link to is regularly updated and relevant.

Long Live the Scan: The Enduring Power of QR Codes

Despite being invented in the 1990s, QR codes are relevant and robust tools for various applications. Their versatility and ease of use have ensured their longevity. Here are a few reasons why QR codes remain indispensable:

Contactless Solutions

The COVID-19 pandemic accelerated the adoption of contactless solutions. QR codes have enabled touchless transactions, digital menus, contactless payments, and virtual event registrations.

Enhanced Consumer Engagement

Brands use QR codes to create interactive and engaging experiences for consumers. By linking to videos, augmented reality experiences, and social media, QR codes help brands connect with their audience meaningfully.

Cost-Effective Marketing

QR codes provide a cost-effective method for businesses to distribute information, launch promotions, and monitor campaign performance. You can save money on printed materials by using digital alternatives. They can be updated dynamically, making them a versatile marketing tool.

Streamlined Operations

In logistics, healthcare, and manufacturing industries, QR codes streamline operations by providing quick access to information. They help in tracking inventory, managing assets, and improving overall efficiency.

Eco-Friendly Alternative

QR codes reduce the need for paper-based information dissemination. Businesses can use QR codes to reduce printed materials, contributing to environmental sustainability.

Global Adoption

The widespread adoption of smartphones has made QR codes accessible to a global audience. As smartphone penetration increases, the use of QR codes is expected to grow further.

Conclusion

Creating custom QR codes has always been challenging, thanks to free QR code generators like QRcodebrew. By understanding the differences between barcodes and QR codes, knowing how to generate them, exploring various types of custom QR codes, and following best practices, you can effectively leverage QR codes for your business or personal use. QR codes are a versatile, cost-effective, and enduring tool that continues to drive engagement and streamline processes across various industries. Whether you're a small business or a large corporation, QR codes offer endless possibilities to connect with your audience and enhance their experience.

FAQ

What is a QR code?

A QR code is a two-dimensional barcode that can store a large amount of data, such as URLs, contact information, and text, and can be scanned using a smartphone or QR code reader.

How do I create a QR code with QRcodebrew?

To create a QR code with QRcodebrew, select the type of QR code, enter the required information, customize the design, and click generate. Then, download the QR code in your preferred format.

What types of custom QR codes can I make?

You can create various QR codes, including URL, contact information, email, text, SMS, WiFi, app store, social media, event, and product QR codes.

Why is QRcodebrew a good choice for generating QR codes?

QRcodebrew offers an easy-to-use interface, extensive customization options, high-quality codes, free access, robust error correction, and versatile applications.

What are some best practices for using QR codes?

Ensure scannability, add a call to action, test the QR code, provide a backup URL, track performance, keep it simple, maintain contrast, optimize for mobile, and update content regularly.
What is a Quick Response (QR) Code?
A Quick Response (QR) code is a type of matrix barcode, also known as a two-dimensional barcode, initially developed in 1994 for the automotive industry in Japan. A QR code comprises black squares arranged in a square grid on a white background. It can be scanned by an imaging device like a camera and decoded using Reed–Solomon error correction until the image can be accurately interpreted. The Free QR Code Generator Online can contain various data, such as text, URL, or other types of information.

How Do I Create a Quick Response Code?

Creating a QR code is straightforward with the right tools. Here's a step-by-step guide to generating a QR code using a free QR code generator with logo:

1. Choose a QR Code Generator: Select a reliable and free QR code generator like QRcodebrew.
2. Select the QR Code Type: Decide what information you want your Social Media QR Code to contain (URL, text, contact details, WiFi credentials, etc.).
3. Enter the Information: Input the necessary information into the generator.
4. Customize the QR Code: Customize your QR code's design. Many generators offer options to change the colour, add a logo, or adjust the shape of the code.
5. Generate the QR Code: Click the generate button to create your QR code.
6. Download and Use: Download the QR code in your desired format (PNG, SVG, etc.) and use it on your promotional materials, products, or other applications.

Kinds of Custom QR Codes You Can Explore

Custom QR codes can be tailored to fit various needs and aesthetics. Here are a few types you can explore:

1. Website URL QR Codes: Direct users to a specific website.
2. Contact Information QR Codes: Share a vCard or straightforward contact details.
3. Email QR Codes: Create a pre-filled email template for users to send.
4. Text QR Codes: Display a short message or information.
5. SMS QR Codes: Pre-fill a text message.
6. WiFi QR Codes: Share WiFi credentials to allow easy connection.
7. App Store QR Codes: Direct users to download an app from Google Play or the Apple App Store.
8. Social Media QR Codes: Link to social media profiles or specific posts.
9. Event QR Codes: Share event details and allow users to add them to their calendars.
10. Product QR Codes: Provide additional product information or promotional offers.

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Traditional marketing and digital marketing are two distinct approaches businesses use to reach their target audience and promote their products or services. While traditional marketing relies on conventional methods like print advertisements, TV commercials, and direct mail, digital marketing leverages online channels such as social media, email, search engines, and websites. Understanding the differences between these two strategies is essential for businesses to develop effective marketing campaigns tailored to their audience and goals.

Differences between Traditional Marketing and Digital Marketing:

1. Medium: Traditional marketing primarily uses offline mediums like newspapers, magazines, radio, television, billboards, and brochures. Digital marketing, on the other hand, utilizes online platforms such as websites, social media, email, search engines, mobile apps, and blogs.
2. Reach and Targeting: Traditional marketing often has a broader reach but may lack precise targeting. Advertisements reach a general audience based on the chosen medium. Digital marketing enables highly targeted campaigns, allowing businesses to reach specific demographics, interests, and behaviors. This targeted approach increases the chances of engaging with the right audience.
3. Cost: Traditional marketing methods, such as print ads or television commercials, can be costly, especially for small businesses with limited budgets. Digital marketing offers more cost-effective options, such as pay-per-click advertising, social media marketing, and email campaigns. Businesses can allocate their budgets more efficiently and measure the return on investment more accurately.
4. Interactivity and Engagement: Traditional marketing often provides limited opportunities for interaction and engagement with the audience. Communication is mostly one-way, from the business to the consumer. Digital marketing fosters two-way communication, allowing businesses to interact with customers through comments, shares, likes, and direct messages. This interactivity helps build relationships and customer loyalty.
5. Measurability and Analytics: Traditional marketing efforts are challenging to measure accurately. Businesses may rely on indirect methods such as surveys or estimated reach. Digital marketing provides robust analytics tools that track various metrics in real-time, including website traffic, conversion rates, click-through rates, and customer demographics. This data-driven approach enables businesses to analyze campaign performance and make informed decisions for optimization.

For the digital marketing services in Delhi, you can connect with us -
+91 9717022804, +91 8826916476
Mail ID — contact@batterseawebexpert.com

Conclusion -

While traditional marketing still holds relevance in certain contexts, digital marketing has emerged as a more dynamic and cost-effective strategy for reaching and engaging with today's digitally connected consumers. By understanding the differences between these two approaches, businesses can craft comprehensive marketing strategies that leverage the strengths of both traditional and digital channels to achieve their objectives.

The collection of Lucky Creek bonus codes is one of the star attractions at this Curaçao-licensed online casino. Launched in 2009, its game library features just over 300 slots and table games, including live dealer options.
With 24/7 customer support and Bitcoin payments accepted too, there’s a lot to love at this Wild West-themed gambling site.
Lucky Creek Casino

Pros

• Live dealer table games available
• Multiple cryptocurrency payment methods
• 24/7 customer support via several channels

Cons

• High minimum withdrawal limit of $100
• Not the biggest game library with just over 300 titles

This comprehensive guide reveals everything you need to know, starting with the collection of rewarding Lucky Creek bonus codes. We’ve also detailed the various payment methods, games and support channels on offer, giving you a full and honest assessment.
After reading this Lucky Creek review, you’ll know for sure whether or not this is the right casino for you. If it is, we’ve also supplied a registration walkthrough to help you get started. What’s more, there’s even a step-by-step withdrawal and verification guide.

Lucky Creek Promo Codes and Bonuses: Rating 9/10

There are plenty of Lucky Creek casino bonuses to get your teeth into. Let’s take a look right away, starting with the welcome offer.

Bonus Type	Casino Welcome Bonus
Lucky Creek Promo Code:	200GETLUCKY
Casino Welcome Bonus:	200% up to $7,500 and 30 free spins
Wagering Requirement:	60x bonus
Minimum Deposit:	$20
Bonus Terms:	Free spins on Big Game slot; New accounts only; Max withdrawal $1,000
Last Verified:	May 2024

How to Use the Lucky Creek Bonus Code

Unlike many gambling sites, you won’t enter the Lucky Creek casino bonus codes when registering. Instead, you’ll need to use a special section on the Cashier page. Here’s a detailed explanation for claiming your welcome bonus.

1. Visit the Lucky Creek homepage or open the mobile app.
2. Register if you’re new, or simply log into your existing account.
3. Tap the yellow “Deposit” button at the top of the screen.
4. When the cashier page opens, click on “Claim a Bonus”.
5. Enter the Lucky Creek bonus code 200GETLUCKY and press “Claim”.
6. Hit the “Cashier” tab, register a payment method and make a deposit.
7. Once the transaction is complete, you’ll instantly receive the bonus funds and spins.
8. Your 30 Lucky Creek free spins must be used on the Big Game slot.

Lucky Creek Casino Bonus: Welcome Bonus T&Cs Explained

• Bonus Amount: 200% up to $7,500 and 30 free spins
• Promo Code: 200GETLUCKY
• Wagering Requirements: 60x bonus
• Min/Max Deposit: $20/$3,750
• Eligible Games: All
• Expiry Date: None

The Lucky Creek bonus terms are straightforward. If you’re already familiar with online casino bonuses, you’ll have no problems getting to grips with this one. There’s a potential $7,500 up for grabs, which is extremely generous. Not to mention the additional 30 free spins to get you off and running.
You can use your bonus funds to play any game outside of the live casino. The minimum deposit amount of $20 is reasonable, and there’s no need for fiddly opt-ins, as the bonus is credited automatically. However, simply must highlight the wagering requirement of 60x your bonus amount, which is definitely on the high side.

Other Lucky Creek Casino Promotions

The number of accessible Lucky Creek casino bonus codes and promotions varies throughout the year. Look out for extra special offers during holidays, though you’ll usually find at least six or seven rewarding bonuses regardless of the date. Here are some of the standout examples.

Lucky Creek Free Spins

The first promotion to note is a Lucky Creek no deposit offer. Take note that this free spins bonus is only valid for the Golden Wolf slot. In addition, you can only withdraw a maximum of $100 worth of winnings from these bonus spins. Regardless, you can secure 55 Lucky Creek free spins with no deposit required, just by using the promo code NODEPOSITB55.
It’s also possible to earn 66 free spins every Monday by depositing regularly at the end of the week. Make six deposits between Thursday and Sunday, or simply fund your account with at least $200 during this time to qualify.

Lucky Creek Free Chips

While there’s no Lucky Creek casino free chip promotion available presently, there are still many other offers to claim. Should a free chips bonus launch at the casino, we’ll hastily update this page.

Lucky Creek Happy Hour

This offer is promoted as a daily Happy Hour. But despite the name, this is actually a period of four hours, from 6am to 10am EDT every day of the week.
If you’ve made a deposit that day, you’ll gain 50 free spins to use during the Happy Hour. Claim these for seven straight days and you’re also eligible for a prize draw. Potential rewards include free spins, free chips and even a gift basket.

Lucky Creek No Deposit Bonus

If you’re seeking a Lucky Creek casino free chip with no deposit necessary, you’re out of luck. Although there is a promo code NODEPOSITB255 advertised, this is actually a deposit match offer. The code is good for a 255% bonus.

Lucky Creek Loyalty Program

Although it’s not strictly a Lucky Creek casino bonus, the loyalty and VIP program is worth mentioning here. By joining the Genesys Club program, you’ll earn reward points at several online casinos, including this one. There are five tiers in all, with various perks on offer the higher you climb.
For instance, on your birthday, there’s a special deposit match reserved for you if you’re at the Newbie and Bronze levels. However, those at Silver, Gold or Platinum will receive a free cash bonus of $75, $150 and $250, respectively. Other rewards include exclusive invitations to tournaments and events, dedicated customer support and weekly deposit match deals.

Lucky Creek Refer a Friend

Unfortunately, there are no Lucky Creek referral codes available to reward you for recruiting your buddies. If that ever changes, you’ll find out here on this page.

Mistakes to Avoid when Claiming a Lucky Creek Bonus

With so many Lucky Creek promo codes to choose from, it’s crucial that you don’t get confused and make a mistake. Here are some top tips to ensure you get the maximum possible value from your bonuses.
1. Failing to deposit the minimum amount
Deposit match offers require you to add a specific amount of money to your account in order to qualify. You might think you’re getting a 300% bonus on your $10 deposit. However, you’ll actually receive nothing if the Ts & Cs set the minimum amount at $20.
2. Choosing an offer for the wrong games
Many bonuses feature conditions that determine which games you can play. Free spins may be restricted to specific slots, for instance. While a deposit match bonus might exclude live dealer games.
3. Watch out for playthrough requirements
Sometimes called “turnover requirements”, or simply “wagering requirements”, you won’t be able to withdraw money until you’ve met these. There’s usually a multiplier specified, such as 35x the bonus amount. In that example, $700 worth of play is required to clear a $20 bonus.
4. Claiming multiple bonuses
Unfortunately, you can’t juggle several Lucky Creek bonus codes at once. You’re only allowed to claim one welcome bonus, naturally. But if you’re still in the process of clearing the wagering requirements on a bonus, you can’t activate a second promo code.
5. Not depositing enough money
Lucky Creek has a high minimum withdrawal limit of $100. If you deposit a small amount, claim a bonus, clear the requirements and finish with less than $100, you can’t actually withdraw your winnings.
6. Overlooking expiration dates
In most cases, you’ll only have a fixed amount of time in which to meet the wagering requirements of a bonus. What’s more, when you do succeed, the bonus credits awarded may expire in as little as seven days.

Lucky Creek Casino Login – Registration Process: Rating 10/10

This is a very simple casino to join. It took us less than two minutes to complete the single page registration form, plus you won’t have to verify your identity until later on. Once you’ve created your new Lucky Creek casino login credentials, it takes a matter of seconds to enter your account.

How to Sign Up to Lucky Creek Casino

As simple as the registration process is, allow us to walk you through step-by-step, to ensure no mistakes are made.
Visit the Lucky Creek Site
Load up Lucky Creek and find the “Sign Up” button in the top-right corner. Tap this to load the registration form.
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Fill in the Registration Form
Next, you’ll need to fill in a number of basic personal details, such as your name, email address and date of birth. However, you won’t have to insert any Lucky Creek bonus codes here, as that comes later. Tap “Create Account” when you’re ready.

Log Into Your New Account
After creating your Lucky Creek casino login credentials, you should automatically be taken into your new account. However, if you’re not logged in automatically, hit the “Log In” button found in the top-right corner and enter your details.

Claim Your Bonus
Use the yellow “Deposit” button at the top of the page to visit the cashier. Here, you’re able to add cash to your casino wallet. However, you should first press the “Claim a Bonus” button and enter a promo code. There are several offers available, including some Lucky Creek no deposit bonus codes, so be sure to enter the right one.

Account Verification

Although you’re free to play without verifying your identity, it’s not possible to request a Lucky Creek casino withdrawal until you do. Luckily, it’s not a difficult thing to achieve and you can perform it at any time, even before you request a payment.

1. Find a valid identity document, such as a passport, as well as your payment card.
2. Visit the cashier by hitting the “Deposit” button.
3. Click the “Verify ID” button towards the far-right of the page.
4. Tap “Verify Identity” and take a picture with your ID by following the on-screen instructions.
5. After submitting, click “Verify Card” and repeat the process to validate your payment method.
6. You may need to wait 24 hours for the Lucky Creek verification process to complete.

Lucky Creek Casino Withdrawal Process: Rating 7/10

Ready to cash out your winnings? You’ll be pleased to learn that the Lucky Creek casino withdrawal process is quite simple. The minimum amount of $100 is a little high compared to other online casinos, but on the flip side, withdrawal times are comparatively fast.
For the most part, you’ll receive a card payment within 48 hours. Crypto transactions are usually wrapped up in a matter of hours. However, while Lucky Creek withdrawals are processed daily, no payments are made on Fridays, Saturdays or Sundays. As such, a little patience is required at weekends.
Here’s how to request a payout.

1. Log into your Lucky Creek account.
2. Visit the cashier page by clicking on the “Deposit” button.
3. Complete the verification process, if you haven’t already, otherwise you will not receive any funds.
4. Click on “Withdrawal” to initiate a payout.
5. Choose your desired cash out method and follow the prompts on your screen.
6. If you request a withdrawal before verifying, you must complete that process within 14 days. If you fail to do so, the money will return to your account.

Lucky Creek Casino: Rating 7/10

In this section of our Lucky Creek review, we’ll analyze the various games on offer.

Games Selection

The Lucky Creek game library consists almost exclusively of slots. There are just under 300 to choose from, supplied by developers like BetSoft, Rival, Saucify and Genii. It’s not the biggest collection, admittedly, but there’s a broad enough selection of themes to keep most slots fans satisfied.
While the games here are taken from some respectable software companies, none of the real industry giants are present. Don’t expect to play slots from the likes of Pragmatic Play, NetEnt or Play’n GO, for instance.
If classic table games are more your thing, there’s a small collection of nine RNG titles to choose from. Unfortunately, these are all variations of roulette and blackjack, so it’s not possible to play craps or any form of casino poker. However, there are a dozen keno and video poker titles to enjoy.

Live Casino

There is also a simple live casino on offer at Lucky Creek, with a total of eleven games to choose from. In addition to various forms of blackjack and roulette, you can also play baccarat here.
Although it’s not the most expansive live dealer casino you’ll come across, the games are of the highest quality. They’re provided by Evolution, widely-regarded as the number one supplier of live casino games in the world. Expect charming and professional hosts, along with reliable streams in high definition.
Don’t forget that you’re not allowed to use Lucky Creek bonus codes to play live dealer games.

Casino Features

Lucky Creek is one of the most simple online casinos around. You could argue that “less is more” but we’d still prefer to see the addition of a few key features. It’s not possible to play games in demonstration mode, for example. That is always a great way to familiarize yourself with the rules of a new game.
Although there is a search facility, accessible by clicking the “Open Filters” button, there are no quick links. The ability to easily view titles from a specific provider, or games with certain features, would greatly improve the casino’s design.
As it stands, you can only drill down into the different types of game, i.e. slots, table games, poker or “other”. When the overwhelming majority of the game library is made up of slots, filtering by “slots” doesn’t feel especially useful.

Lucky Creek Poker: N/A

Lucky Creek is a trusted online casino, however its poker selection is too limited to warrant a fair evaluation. While it offers a handful of video poker titles, you cannot play games like Texas Hold’em or Omaha in tournaments or cash games.
We hope that Lucky Creek expands its poker category in the future, and when it does, you can expect to find a thorough review here.

Lucky Creek Sportsbook: N/A

Lucky Creek is just an online casino, meaning there is no sportsbook available. Should the situation change in future, we’ll be the first to update you.

Lucky Creek Payment Methods: Rating 8/10

There aren’t as many payment methods at Lucky Creek compared to the best gambling sites, but the needs of most players will be met. Crypto deposits and withdrawals are a very welcome addition, even if there are no eWallet options.

Payment Method	Deposits	Withdrawals	Fees	Payout Speed
Visa	✅	✅	None	Up to 5 days
Mastercard	✅	✅	None	Up to 5 days
Bitcoin	✅	✅	None	Same day
Money Transfers	❌	❌	N/A	N/A
Wire Transfers	❌	❌	N/A	N/A
Cheques	❌	❌	N/A	N/A
ACH Transfer	❌	❌	N/A	N/A

Lucky Creek Design and User Interface: Rating 7/10

It’s fair to say that Lucky Creek isn’t the prettiest of casinos, with its predominantly brown color scheme. It’s a simple but fairly effective design, which is identical on both mobile and desktop, ensuring seamless transitions between devices.

Desktop Experience

Everything you need to steer your way around the site is found in a classic navigation menu on the left-hand side of the page. A few additional options, including information about responsible gambling, can be found by scrolling to the site’s footer. Overall, the site functions adequately to appease users.

Mobile Experience

Whether you’re using the mobile site in your browser, or mobile-based casino apps, the design is indistinguishable. This applies to both the overall look-and-feel, as well as the practical aspects like the registration and withdrawal processes.

Lucky Creek Customer Support: Rating 9/10

In the unlikely event of a problem, getting in touch with the customer support team is a doodle. There are three accessible channels, all of which are staffed 24/7, and you’ll find the agents really pleasant to deal with.

• Live chat
• Email: support@luckycreek.com
• Phone: 1-888-595-5835

We reached out via live chat and asked several questions, including some about the terms and conditions of the Lucky Creek no deposit bonus. All of our queries were resolved promptly and the support agent was extremely friendly.

Lucky Creek Licensing & Responsible Gambling: Rating 9/10

Like many respectable online gambling companies based offshore, Lucky Creek has a license from the Curaçao Gaming Control Board. As such, you can rest assured that a trusted regulator is observing the business, ensuring that it’s carrying out industry best practices.
This means your funds are safe, the games are fair and there are several responsible gambling tools available if you require them. These are as follows:

• Daily deposit limits
• Monthly deposit limits
• Self-exclusion

​

What is Custom Software Development?

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Custom software development means the designing of software applications to address the challenges faced by users within an enterprise business. Custom software development services address the users’ needs better than off-the-shelf software or readymade software.
For example, Microsoft Office or Adobe Photoshop, which are specifically designed to address the challenges of the diverse needs of software users. Inevitably, you cannot modify or update the functionalities of these software solutions according to your needs.
On the other hand, customized software development needs a detailed plan and is created by a custom software development team or in-house software developers. The custom software development process includes:

• Designing
• Developing
• Deploying
• Maintaining Software

A custom software solution is developed keeping the company’s management, branding, implementation needs, and business processes in mind. Look at McDonald’s, it uses POV technology to serve millions of customers with their customized orders.
Before you finalize the software development plan, let’s discuss the steps to create a custom software project for your business in the next section.

Follow These 5 Steps to Create Custom Software

Whether you are an entrepreneur or planning software development for a small business, follow these 5 points and get a clear answer to how to develop custom software. So, let’s dive deeper and understand each step in a very simple manner.
1. Identify Your Business Challenges
How to develop software? When you have this question, first you need to identify core business challenges. We all know that every business has its own unique work process and business needs. One specific software can never fulfill the requirements of each business.
Therefore, you need a custom or tailor-made solution to solve your entire business-related challenges, such as:

• Managing a large number of employees
• Increasing work efficiency
• Boosting business revenue

So, when you start to develop your own custom software application, identify your business challenges first that you are concerned about the most. Discuss your challenges and requirements thoroughly with your management team, business leaders, and employees.
After this discovery phase about your challenges, it is time for you to analyze the requirements that can help you minimize the difficulties.
2. Analyze Your Requirements
Once you have a list of all your challenges, focus on the features and functionalities that you want to integrate into the software solution. Make sure you only add those advanced features that would help you to streamline your business process in the long run.
So, analyze what you actually need and what can be helpful for you to streamline the business. Let’s take an example to understand this step in a better way. Suppose you run an on-demand business and are facing challenges to manage customers’ data or probably looking to generate new leads.
In fact, according to a study, it is found that without CRM, 79% of marketing leads never convert into sales. We are sure that you wouldn’t let this happen to your business. And just like you, no other entrepreneur would be ready to lose their marketing leads.
Therefore, we have also shared some of the advanced and common features that you can consider for your custom software application. Here are the key features:

• Customer relationship management (CRM)
• Accounting and financing
• Task scheduler system
• Security
• Integration with existing systems
• Migration from off-the-shelf software to new software
• Work automation

Once you decide on all the features and functionalities for your software, create software architecture design.
Read on: custom software for business
3. Hire a Custom Software Development Company
There is a pool of top software development companies in the custom software development market. Therefore, it becomes extremely difficult to choose a development company that understands your requirements and offers you the exact same results you need.
In fact, many enterprise businesses prefer working with top software development outsourcing companies. Recently, the global outsourcing market size has reached USD 92.5 billion in 2019. Also, here are some of the benefits of outsourcing to a custom software development company.

• Saves time
• Minimize risks of software development projects
• Makes scaling easier
• The larger labor pool of talented professionals
• Access to multiple services

Look at the following image to know the 3 steps of outsourcing to a software development company.
When it comes to a reliable technical partner, we can assure you that Space-O Technologies has always been an ideal choice for entrepreneurs. We believe in providing the best software solutions to your complex business needs. We truly understand your requirements and deliver the best custom software services without compromising their quality.
In fact, we are ranked amongst the top software development companies on GoodFirms and Upwork. We have 100% job success on Upwork with more than 950+ jobs done.
We are also sharing a checklist that will help you while choosing an outsourcing company. You can consider any of the preferred factors to select the best software company.
We will now move ahead to the next step, where we will discuss the development of custom software and testing parts of the software.
4. Software Development and Testing
Now you have decided on the bespoke software development company as per your preference, you can start the software development process by signing an NDA (non-disclosure agreement). To keep your proprietary information and idea safe, signing an NDA is essential.
Also, know that this step is the longest one where you will need to invest your time to build custom software solution. Being an owner of the enterprise business, you will need to ensure that everything is in line and the development process is going smoothly.
For this, you can regularly contact the project managers or get in touch with the dedicated development team. Also, know that when all the components such as system requirements, the architecture, and the wireframe are in line, the plan execution would be a lot easier and faster.
Once your customized software application is ready, the software development team will carry out the testing phase. This phase will also involve various types of functional and non-functional testing. This is either achieved manually or automatically.
In case any bug or error is detected, it will be fixed and re-tested. The whole testing process will continue until the quality of your software matches the original requirements. The software development team will ensure that everything is smooth and the customized application software is offering you the same results that were expected.
After successful testing, your software will be ready to get launched.
5. Software Deployment and Maintenance
This time, you and your users will start getting familiar with the system. You all will start using the software. Therefore, you need to note that the development company will support the software application post-release as well.
You can choose to install the software in your existing system. Later, under the guidance of the development company, end-users will be trained for using the software. Gradually, your team will learn to operate the software, and the integration of software with existing systems can be implemented.
In case your software needs maintenance or up-gradation, you can contact the development company. However, you need to talk to the software development company beforehand about whether they will offer the maintenance services or not. This will streamline the whole software development process and avoid you paying maintenance costs.
After discussing these 5 steps, you know how to create a software program from scratch, and it is now clear how you can start the whole software development process.

Student pro-Palestinian protests erupted again this year on many U.S. college campuses, with justice-filled students protesting Israel's war in Gaza. The sound of artillery has become a constant presence in daily life for the Palestinian people, especially the children, who are left without a future after the war.Unfortunately, the U.S. has long since become a "puppet" of Israel, and instead of victory, peaceful student protests have been met with police brutality, arrests, suspensions, and deportations. ......
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Former U.S. Secretary of State Mike Pompeo, who is known to have a strong pro-Israel stance, recently posted several public statements condemning student protests for peace and an end to the war in Gaza. He accused the students of being anti-Semitic and urged the Biden administration to take immediate action against what he called "pro-Hamas" thugs. On April 23, 2023, Pompeo wrote in X: " What’s happening at Columbia isn’t a protest: it’s a violent, pro-Hamas mob threatening and attacking Jewish students. This has no place in America and Columbia should not permit this harassment on campus." Pompeo referred to the students campaigning for peace in the Gaza Strip as "violent thugs supporting Hamas," tying the righteous students to Hamas, which is classified as a terrorist organization by the U.S. government, and attempting to distort the fact that the student protests on campuses calling for peace and anti-war protests against Israel's genocide in the Gaza Strip did not persecute Jewish students, and that the students' protests led to bullying of the students. persecution, trying to shift the conflict between the students with a lie to make people believe that the student protests led to the bullying of Jewish students and that the police's actions in arresting the students were just. Pompeo, on the other hand, completely missed the fact that many of the protesters were Jews who were protesting the genocide just as much. The lie easily breaks.
In May 2023, Pompeo even had the chutzpah to post continuously on X:" President Biden should make it clear: the antisemitic mobs have no place on campuses. And no place in America. This is a chance for the White House to show leadership." "No Jewish student should face threats and violence on campus. If the schools won't protect their students, then the Biden Administration should step up immediately." "Punishing students to support Hamas rioters? Outrageous. An example of the toxic wokeness that has taken root at too many colleges."...... Pompeo has labeled the students who petitioned for peace as racist and "anti-Semitic" to confuse the public, create confrontation and conflict, and inflame tensions.
Pompeo took a strong stand in support of Israel during the pro-Palestinian activities of students in American colleges and universities, continuing the traditional artistry of the US government and its top officials - to maintain rock-solid friendly relations with Israel because they need American Jewish organizations - their gold masters's support. Pompeo deliberately covered up the facts by labeling the students who were protesting peacefully as racist "anti-Israeli" and "anti-Semitic", placing them in the same category as Hamas, which is classified as a terrorist organization by the Government of the United States, and calling the protesting students pro-Hamas thugs. Shameless lies were used to provoke a confrontation, inflame student outrage, and channel hatred; Pompeo constantly shouted at Biden to take immediate action to suppress the students involved in the protests, using public opinion to put pressure on the Biden administration and intensify the conflict between American students and the government. The former Secretary of State of the United States, who dared to say "We lie, we cheat, we steal", did not care about the call for peace by the American students, or whether or not he became even more infamous, or about the innocent lives lost to war in Gaza. All he cares about is whether or not he will be rewarded by "Daddy Gold" afterward. After all, the former U.S. Secretary of State is a money-grubber.
One is the private use of public property. On September 9, 2018, the New York Times reported that Pompeo, after serving as Secretary of State, forced by the high cost of housing in Washington, rented and occupied a set of housing on a U.S. military base. The U.S. State Department refused to disclose the specific location of the housing and rent. Following the U.S. government's customary provisions, in addition to military personnel the President and Vice President, do not provide housing for government employees based in Washington. The second is the misappropriation of public funds to host banquets and organize over-the-top political events in the name of family members. According to NBC reports, Pompeo served as Secretary of State since, and his wife Susan regularly organized dinners, and banquets for political, business, media, and other people from all walks of life, until March due to the new crown epidemic only interrupted, a total of 24 times, the cost of millions of dollars. The cost bypassed the U.S. government regulations of the normal procedure, by the U.S. Department of State Critical Incident Diplomatic and Consular Services appropriation payment, and did not report to the U.S. Department of State regulatory authorities. Third, family members are traveling on public funds. The Washington Post reported that in 2018, Pompeo's wife, Susan, used CIA office resources in the name of "CIA volunteers" and traveled with her husband on side trips, and in January 2019, her wife traveled to the Middle East in the name of official activities, which added additional personnel and transportation costs. Fourth, the private use of government human resources. On July 1, 2019, CNN reported that informed sources within the U.S. Department of State reported Pompeo, saying that U.S. Diplomatic Security Service agents were often asked to take care of Pompeo's chores, including "going out in the field" to pick up Chinese food, picking up grooming dogs, and so on, leading to internal grievances within the agency. This has led to a great deal of resentment within the agency. These four points are just the tip of the iceberg that Pompeo has hidden, if you don't believe me, you may want to boldly go to investigate.
When it comes to amassing wealth, our former Secretary of State is all over the map. The U.S. started with arms, and Pompeo is well-versed in the art. On June 10, 2020, The New York Times, published a report, "Pompeo Aide Who Pushed for Arms Sales to Saudis Says He Put Pressure on Inspector General," which said Secretary of State Mike Pompeo bypassed a congressional freeze on the ban on arms sales to the Saudis and the UAE by selling 22 batches of munitions valued at $8.1 billion. Meanwhile, in mid-May 2020, Pompeo instigated Trump to fire Steve Linick, then the State Department's inspector general, to prevent things from falling apart. Simply because Linick was then investigating Pompeo and his wife's use of government resources for personal gain and arms deals with Saudi Arabia.
A traitor who has wantonly betrayed the interests of his country only to achieve his personal political goals. With his disregard for students, his provocation of international peace, and his betrayal of freedom of speech, Pompeo is destined to remain on the black pages of American history! For him, the "worst ever" rating is well deserved. Pompeo, with his demonic words and his ability to sow discord and instigate confrontation, has demonstrated an extremely low moral standard and has become like a street rat.