U can get these many questions wrong in making answers key... That too in CSAT... And still...

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As we continue our journey into the transformative world of AI and chatbots, we look forward to sharing more in-depth analyses, breakthroughs, and strategies to help you harness the full potential of these technologies in your marketing and sales efforts.

Introduction

Welcome back to the second issue of Insights on Chatbots & AI, where we continue our exploration into the transformative world of artificial intelligence and chatbots. This edition dives deep into how AI-driven chatbots are extending their capabilities far beyond just customer support, rapidly becoming indispensable tools for driving innovation in marketing and sales strategies across industries.
As businesses strive to deliver exceptional user experiences while maximizing growth opportunities, chatbots have emerged as a powerful solution that bridges the gap between personalized engagement and scalable efficiency. These intelligent conversational systems are not only enhancing customer interactions but also driving significant business growth through innovative lead generation tactics, targeted marketing campaigns, and streamlined sales processes.

The Expanding Role of Chatbots in Marketing and Sales

The integration of chatbots into marketing and sales funnels has fundamentally transformed the way businesses interact with potential and existing customers. From the very first touchpoint to closing the deal, chatbots are revolutionizing each step of the customer journey, offering a seamless blend of automation and personalization that was previously unattainable.
Imagine a world where chatbots effortlessly capture and nurture leads through dynamic, tailored conversations, responding to inquiries with precision and guiding users towards providing essential contact information or subscribing to services – all within a few chat bubbles. This level of real-time engagement not only enhances the user experience but also significantly accelerates the sales pipeline, enabling businesses to capitalize on opportunities more effectively than ever before.
As we delve deeper into this exciting frontier, we'll uncover the myriad ways in which chatbots are redefining marketing and sales strategies, from automating lead generation to delivering personalized content experiences and ultimately streamlining the entire sales process.

Automating Lead Generation

In the ever-competitive digital landscape, attracting and nurturing high-quality leads is a make-or-break factor for businesses across industries. This is where chatbots truly shine, excelling in capturing and qualifying leads through automated yet highly personalized conversations.
By leveraging advanced natural language processing (NLP) and machine learning capabilities, chatbots can engage website visitors or social media followers in natural, contextual dialogues. They can quickly gather essential information such as contact details, preferences, and pain points, while simultaneously responding to queries and guiding users towards desired actions, such as subscribing to a newsletter or requesting a consultation.
In this section, we'll outline proven strategies for setting up your chatbot as a lead generation powerhouse. From crafting compelling conversational prompts that encourage user engagement to leveraging AI-driven analytics to optimize lead qualification processes continually, we'll provide you with the tools and insights needed to maximize the lead generation potential of your chatbot.

Enhancing Personalization in Marketing

In today's marketing landscape, personalization is no longer a luxury – it's a necessity. Consumers expect tailored experiences that resonate with their unique preferences, behaviors, and needs. Failure to deliver on this expectation can result in disengaged audiences and lost opportunities.
This is where AI-driven chatbots truly shine, collecting and analyzing vast amounts of data from user interactions to deliver personalized content experiences that resonate with each individual. Through advanced machine learning algorithms, chatbots can identify patterns and preferences, enabling them to recommend relevant products, offer customized promotions, and create personalized shopping journeys that significantly boost engagement and conversion rates.
In this part of the newsletter, we'll explore the cutting-edge techniques and strategies that businesses are employing to leverage chatbots for personalized marketing. From real-time content curation and dynamic product recommendations to AI-powered audience segmentation and targeted campaign delivery, we'll provide you with a comprehensive understanding of how chatbots can revolutionize your marketing efforts, driving customer loyalty and maximizing return on investment.

Streamlining the Sales Process

The integration of chatbots into the sales process offers a seamless, efficient pathway from lead to customer, revolutionizing the way businesses engage and convert prospects. By automating many of the tasks traditionally handled by sales teams, chatbots not only reduce the overall sales cycle but also significantly increase team productivity, enabling them to focus their efforts on high-value activities that drive revenue growth.
From the initial lead qualification process to providing detailed product information, scheduling appointments, and even facilitating transactions, chatbots are proving to be invaluable assets in the sales arsenal. Imagine a scenario where a prospective customer expresses interest in your product or service – within seconds, your chatbot can engage them in a tailored conversation, gathering essential details, offering personalized recommendations, and seamlessly scheduling a follow-up consultation with a sales representative.
In this section, we'll dive into real-world examples and case studies, demonstrating the tangible impact chatbots are having on streamlining sales processes across various industries. We'll share insights on how businesses are leveraging chatbots to reduce sales cycles, increase conversion rates, and ultimately drive sustainable revenue growth.

Case Studies: Successful Chatbots in Marketing and Sales

To further illustrate the transformative potential of AI-driven chatbots in marketing and sales, we'll share inspiring stories from companies that have successfully implemented these solutions into their core strategies. These real-world case studies will not only highlight the measurable impacts on engagement, lead generation, and sales conversions but also provide you with actionable insights that can be directly applied to your own business.
From e-commerce giants leveraging chatbots to deliver personalized shopping experiences and drive repeat purchases to innovative startups utilizing chatbots for targeted lead generation and nurturing, these success stories will serve as a testament to the power of embracing AI-driven conversational interfaces.
Through these case studies, we'll uncover the strategic approaches, implementation methodologies, and key performance indicators that have contributed to the success of these chatbot initiatives, equipping you with the knowledge and inspiration to embark on your own transformative journey.

Overcoming Challenges

While the integration of chatbots in marketing and sales offers numerous benefits, it is not without its challenges. As with any disruptive technology, there are hurdles to overcome and potential pitfalls to avoid.
One of the primary concerns that businesses face is maintaining a delicate balance between automation and human touch. While chatbots excel at streamlining processes and delivering consistent experiences, there is a risk of over-automating customer interactions, potentially leading to a lack of personalization and empathy.
Additionally, as chatbots collect and process vast amounts of customer data, ensuring data privacy and compliance with relevant regulations becomes paramount. Businesses must implement robust security measures and transparent data handling policies to maintain consumer trust and avoid potential legal repercussions.
In this section, we'll address these and other common challenges associated with chatbot implementation in marketing and sales. We'll provide best practices for maintaining the right balance, ensuring that your chatbot enhances rather than detracts from the customer experience. By proactively addressing these challenges, you can mitigate risks and maximize the benefits of incorporating AI-driven chatbots into your strategies.

Spotlight on Conferbot: A Tool for Marketing and Sales Excellence

In the ever-expanding landscape of chatbot platforms, Conferbot has emerged as a standout solution designed to empower businesses in their pursuit of marketing and sales excellence. With its powerful no-code builder, advanced natural language processing capabilities, and seamless integration with existing tools and systems, Conferbot offers a comprehensive solution for creating, deploying, and managing chatbots that not only engage and convert but also seamlessly integrate with your CRM, sales tools, and marketing automation platforms.
In this spotlight section, we'll take an in-depth look at Conferbot's features and functionality, highlighting how its intuitive interface, robust analytics, and extensive customization options can help you build chatbots tailored to your unique marketing and sales needs.
From automating lead qualification and nurturing processes to delivering personalized product recommendations and streamlining sales cycles, Conferbot's versatile platform provides a holistic solution that empowers businesses to unlock the full potential of AI-driven conversational interfaces.
Whether you're a seasoned marketer seeking to optimize your campaigns or a sales professional looking to boost conversion rates, Conferbot offers the tools and capabilities to help you achieve your goals and stay ahead of the curve in an increasingly competitive digital landscape.

Conclusion

As we wrap up this edition of Insights on Chatbots & AI, it's clear that chatbots have transcended their traditional role in customer service, rapidly becoming indispensable assets in the realms of marketing and sales. By leveraging the power of artificial intelligence and natural language processing, these conversational interfaces are revolutionizing how businesses engage with customers, from lead generation and nurturing to personalized content delivery and streamlined sales processes.
The success stories and real-world examples shared throughout this newsletter serve as a testament to the transformative potential of AI-driven chatbots. As businesses continue to embrace these cutting-edge technologies, we can expect to witness even more innovative applications and strategies that redefine the boundaries of customer engagement and business growth.
However, it's important to remember that the successful implementation of chatbots in marketing and sales strategies requires a holistic and strategic approach. Simply deploying a chatbot without a clear understanding of your goals, target audience, and integration with existing systems and processes can lead to suboptimal results and wasted resources.
As you embark on your journey to incorporate AI-driven chatbots into your marketing and sales efforts, it's crucial to invest time and resources into developing a comprehensive strategy. This includes defining clear objectives, mapping out the customer journey, and identifying the specific touchpoints where chatbots can have the most significant impact.
Moreover, continuously monitoring and analyzing the performance of your chatbot is essential to ensure it remains effective and aligned with evolving customer needs and market trends. By leveraging data-driven insights and user feedback, you can refine and optimize your chatbot's capabilities, ensuring it delivers a seamless and engaging experience that drives tangible business results.
As we look ahead, the future of chatbots in marketing and sales is brimming with exciting possibilities. Advancements in natural language processing, machine learning, and conversational AI will undoubtedly unlock new frontiers, enabling even more personalized and intelligent interactions that blur the lines between human and artificial intelligence.
In the next issue of Insights on Chatbots & AI, we'll explore these emerging trends and technologies, providing you with a glimpse into the future of customer engagement and business growth. We'll delve into topics such as multi-modal interactions, emotional intelligence, and the potential for chatbots to not only understand but also anticipate customer needs before they arise.
Ready to revolutionize your marketing and sales strategy with the power of AI chatbots? Visit Conferbot's website today to learn more about how our platform can help you create engaging, efficient, and effective chatbot solutions tailored to your business needs. Our team of experts is ready to guide you through the process of implementing a chatbot that aligns with your unique goals and objectives, ensuring a seamless integration with your existing systems and processes.
Don't miss out on the opportunity to unlock the full potential of AI-driven conversational interfaces. Take the first step towards transforming your customer engagement and driving sustainable business growth by exploring Conferbot's cutting-edge chatbot solutions.

J/K I can take the abuse just let me have it...
Medicine 2.0 vs. Medicine 3.0
“An ounce of prevention is worth a pound of cure.” - Benjamin Franklin
Peter Attia is a practicing MD and is one of the leading experts of longevity- which is ironic because he hates the word longevity. Attia has coined the terms Medicine 1.0, 2.0 and 3.0. Medicine 1.0 was the time when medicine did not use the scientific method and often would do more harm than good. Think bloodletting 40% of George Washington’s blood the day he died. Around the 17^th century the scientific method started to be used, and according to Attia by the 19^th century medicine 1.0 transitioned to medicine 2.0. With the utilization of antibiotics and vaccines alone we have saved and extended millions of lives utilizing this method.
For the past 200 years we have been using the scientific method and have taken it as far as it can go. Medicine 2.0 needs the patient to first get sick in order to fit into an algorithm that identifies and reacts to the problem that is present. It is a system that incentivizes reactive medical treatment instead of eliminating the illness begore it ever occurs. In 2017-2018 Harvard study found that the half-life of medical information was 18 months. Translation, every 18-month period that passes eliminates/modifies what your doctor learned in medical school by 50%. Doctors need to be constantly researching to maintain the edge on medicine that they had when leaving medical school. Medicine 2.0 did an amazing job of getting us from point A to point B, but now is the time to transition us to point C.
“We have reached the limits of medicine 2.0 capacity, and if longevity is something we are aspiring for, we need a new strategy.” —Peter Attia
Medicine 3.0 accepts the tools and advancements made by 2.0 but has a focus on individualization, education, and optimization for longevity. To optimize health, it will need to be nuanced and specific to each patient’s biology. The role of the doctor being a cookie cutter one stop shop for everything health needs to change. A doctor does not need to be a patient’s psychologist, nutritionist, exercise physiologist, etc. Prevention needs to be the priority as medicine moves forward. In ‘Outlive’ Attia wrote about the mystic centurions that live long healthy lives in the “blue zones.” He stated that they [the centurions] live long not because they get sick and go to the doctor to mitigate their illnesses [medicine 2.0], but they simply are able to delay these common illnesses into their old age. Reinforcing that prevention is significantly more important than waiting until someone is sick to start interventions.
This new shift puts the patient in the driver seat of their own health. A relationship with the doctor is created and built on trust. Education is important in this transition to optimization because the patient needs to understand and own their individualized plan. With the speed at which medical information is changing you need to be educated in best practices by the time of your next checkup. I am sick of seeing doctors that are obese, not staying on top of developments of modern medicine, and spending less than 15 minutes with their patients on visits. It took me four years to find a PCP that I can trust. I trust him because on my first visit he educated me about statins, and we were able to improve my bloodwork to not be at risk of cardiovascular disease [prevention.] The internet is a hotspot for misinformation, but if you have a doctor you can trust and have great resources you can read then together you can make an individualized medical plan that is nuanced and tailored to your needs.
The excellent news is the bulk of prevention and education interventions are close to free of cost. The plan typically is not as sexy as we like to think it is. Attia’s five pillars of optimization of healthspan are exercise, sleep, nutrition, mental health, and supplementation. These are the pathways to prevention of chronic disease and a happier, stronger, and healthier life.
P.S. Attia’s best 4 min. Video about health you will watch today... Okay maybe ever!
subscribe here…
BRIAN ANGUIZ MAY 13, 2024

https://www.famitsu.com/article/202405/5194 (translated by DeepL: there are probably translation errors)

Shadows is the next step forward for Assassin's Creed

Mr. KARL ONNÉE, Producer
--First of all, let me say "Thank you" from us Japanese, as "Assassin's Creed" is finally coming out, which is set in Japan!
KARL: Thank you for coming here today. I have been wanting to do this work for years, so my dream has come true.
--Why did you choose the Azuchi-Momoyama period as the setting for this work?
KARL: I chose it because it is a very rich period in history. It was a time of war and political maneuvering, a time of change from rural to urban areas, and also the birth of art. I also chose it because it was the start of the unification of Japan. It was a pivotal moment for Japan. Together, these elements provided an excellent canvas on which to tell the story.
--What kind of image do you have of the Azuchi-Momoyama period?
KARL: This was a time when the feudal lords of the warring states were fighting for power in the name of unifying the country, but it was also a struggle for control of trade. Portuguese missionaries and merchants came to Japan together. The Portuguese missionaries and merchants came to Japan together, and people who wanted a beautiful country and peace. This is the kind of image we have, but I think there was a mixture of various cultures and people's thoughts. And of course, there were the warring feudal lords. These are great canvases for the story.
--What do you think should be inherited from "Assassin's Creed" and what are the unique aspects of this game?
KARL: When people think of "Assassin's Creed," they think of stealth, but shinobi fantasy is not only a perfect fit for an "Assassin's Creed" game, it also fits the DNA of the "Assassin" brand.
What we wanted to do with "Assassin's Creed Shadows" was to push stealth even further. We started this effort with the previous game, "Assassin's Creed Mirage," but we wanted to take it further with new features. Systems such as light and shadow, grappling ropes, prone, and a variety of tools available in the game provide a new experience.
The gameplay is also enriched by two characters, Naoe, a shinobi, and Yasuke, a samurai. Players will explore and discover Japan through the eyes of Naoe, a local, and one non-Japanese outsider. The game is more dynamic than ever before, pushing the limits of technology and offering an experience exclusive to current-gen consoles.
--The "Assassin's Creed: Valhalla," released in 2020, is based on the theme of "Vikings" and has been a huge sales success. As a Japanese, I feel that from a global perspective, the Japanese "shinobi" theme is even more niche, but what is your current response?
KARL: I would like to talk about how it compares to "Viking" fantasy. Both shinobi and samurai are exciting and celebrated as fantasy with power, and are widely discussed in pop culture, and we are very much inspired by them.
Shinobi were on our radar from the beginning because we thought they fit well with the "Assassins" brand, but we felt that incorporating a powerful samurai would create two different gameplay experiences and give us the opportunity to tell the story from two different perspectives. We feel that this is a powerful motif that can compete with the "Viking" motif.
--How did you like the setting of Japan as a subject matter for the latest model?
KARL: I think it was perfect. For example, the "Global Illumination" technology allowed us to explore the response of light and shadow. Some consoles are still called "Baked GI", but by using dynamic lighting and the power of the new hardware, we were able to explore the creativity.
We are now able to express not only light and shadow, but also the dynamism of nature in greater detail. Naturally, since it is set in Japan, we have never dealt with so many trees, and thus so much data, in previous works in the series. We also needed more data to seamlessly move various things at the same time because of the seasonal changes. The latest models have allowed us to realize our vision, and our ambition for this film and for "Assassin's Creed" will continue.
--Assassin's Creed Mirage marks the 15th anniversary of the game. Can we consider this work as the next step forward for the next generation of "Assassin's Creed"?
KARL: You are absolutely right. Mirage" was a tribute to existing works, but this film is the first step into a new era. We are in the era of modern equipment. With the new generation of our engine "Anvil", plus the opportunity to create a new era by using the power of the latest consoles, we are able to do what we wanted to do with "Assassin's Creed Shadows".
With technologies such as global illumination and dynamism, we are now making the game we really wanted to make.
--What are the four pillars you are focusing on in the development of this game?
KARL: We are focusing on four pillars.

• The first is to create an authentic and dynamic world.
• Second is the story, introducing a new form of storytelling to "Assassin's Creed" by introducing two characters with different stories and perspectives.
• Third, there are two different action sequences. Samurai and Shinobi each have their own skills tree elements and unique weapons. For example, in castles, each has a different positioning that they excel at, which makes a big difference in how they play.
• And finally, there is stealth. We are promoting the importance of stealth more than ever with new systems such as light and shadow, objects in the environment, depression, and grappling ropes.

-- The launch is scheduled for November 15, 2024. What is the current development status?
KARL: Development is going very well. We are proud to say that we have done a good job, but of course it is not finished and there are still glitches. This is the result of all the work we have done so far. We are very happy with how things are going right now, and we hope you will stay tuned for more news.
-- I understand that "Assassin's Creed Infinity" was announced at the previous Ubisoft Forward and that this title will be included in the game? Also, what is the development status of that game at ......?
KARL: "Assassin's Creed Infinity" is introduced as an Animus Hub (*a hub that will function in the future as an entry point for the series), which we will talk about at a later date.
--What is your message to your fans around the world and in Japan?
KARL: We are humbled that our dream of creating a game in this setting has come true. This is a setting that our fans have been anticipating for a long time, and for us it has been a wonderful experience to work on a game that we have always wanted to make.
This game is the result of our love. We hope you enjoy it. We look forward to talking more about it in the coming months.

The Shinobi Assassin and the Legendary Samurai. Experience the different fighting styles created by these two characters.

(left) Mr. JONATHAN DUMONT (Creative Director), (right) Mr. CHARLES BENOIT (Game Director)
--When did you start the development of this work?
JONATHAN: Development began about four years ago, and research into the time period in which the film is set began immediately. There were a number of cool subjects that brought us great characters and story plots. I had a gut feeling that this was going to be a very good game.
--Was the Azuchi-Momoyama period chosen as the period setting from the pre-development stage? Did you have an idea for a major point in Japanese history, such as the end of the Tokugawa Shogunate?
JONATHAN: I started from the beginning of my study of Japanese history, but I began reading with the feeling of a student. Following the Socratic principle, you took the attitude of knowing nothing. As I read on, I found some very interesting settings.
I focused on the Azuchi-Momoyama period because I felt it was an extremely important period for Japan. It was a time of warring states, the need to unify the country, and the need to defend itself against the growing influence of other countries.
It was a grand and complex period, and there are many stories that can be told from different angles. Among the heroes of the unification of Japan, Tokugawa Ieyasu, Toyotomi Hideyoshi, and Oda Nobunaga are best known among the outstanding characters in Japanese history.
Not only war, but also politics are involved, and they are moving toward the peace that will eventually come, with a good ending waiting somewhere in the middle. I strongly felt that this was a wonderful and interesting period that deserved to be featured.
It was also a time when the foundations of the arts were laid. Castle towns were built, the world changed, and people's relationships with each other and with art, as well as their inner lives, also changed. It was very interesting to explore this period, and I was strongly attracted to the characters who lived in this time.
-- Why did you choose the title "Shadows"?
CHARLES: From my point of view, there are two reasons. Shinobi hide in the shadows, so "Shadows" is of course inspired by that. In a way, this embraces the "Assassin" brand and shinobi.
There are other aspects to "Shadows" as well. There are "hidden things" in the game that must be discovered by the player, but they are hidden in the darkness in some way.
JONATHAN: Both characters are in a way connected to being shadowy heroes living in the underworld of this era. It's a cool title, if you can think of it this way.
--Why did you choose two main characters and two fighting styles? Also, what kind of combat action can the Shinobi and Samurai experience respectively?
JONATHAN: One of the reasons for the separation of the two styles is that from the beginning of development, we wanted to have two distinct and cool archetypes to play with: the samurai and the shinobi.
We also wanted to make sure that this fantasy was as close to reality and expectation as possible without being diluted. I also often felt the need to have two points of view in the development of the story, since history is rarely clearly black and white. The two protagonists provided interesting dynamics and perspectives on how to approach the game.
CHARLES: I think it is very interesting that in combat, both the samurai and the shinobi have special types of weapons. Therefore, the style of combat in this work is built on a more weapon-based approach.
There are weapons that only Samurai can use, and the same goes for Shinobi. The player can get a good feel for the two different fighting styles. And it is possible to switch between them.
--What weapons can Naoe and Yasuke use?
CHARLES: Both players have different types of weapons. For Naoe, we went for a more classic fantasy type shinobi. The chain scythe is a weapon that covers a wide area and can only be used by Naoe.
In addition, she also has a dagger used at close range, which can be combined with a hidden blade (Hidden Blade). Naoe can fight very quickly and efficiently with these.
On the other hand, Yasuke, who excels at overpowering with force, is given more types of weapons, some of which are firearms type weapons. They also have the typical samurai bow.
--Why did you choose to make the shinobi Naoe an original character and the samurai Yasuke a historical figure?
JONATHAN: Even though they are well known in Japan, at least in North America, not much is known about farmers, what happened to them, and where the Shinobi came from.
So we decided to introduce a figure from Iga who is shrouded in mystery. We considered historical figures from the region, but we preferred a sense of mystery, so we came up with Naoe as someone who may or may not have actually existed.
As for Yasuke, from the beginning we thought that a story about the arrival of the Portuguese would be a very good way to tell the story of the crisis in Japan. The team liked the character Yasuke, and we thought we could use him to show the promise of discovering Japan.
We thought that if we started with a samurai already in Japanese society, he would be a very interesting and intriguing character, with concepts that we don't necessarily know. And it would also be interesting to see what happened to him. He starts out as a character who is already rooted in history, and we are curious to find out what happens to him.
I thought they would make a cool team, complementing each other in terms of storytelling, physique, and family background.
--What did you keep in mind when creating the scenario where the two main characters switch? What were some of the challenges?
JONATHAN: I wanted the audience to feel that "both are the main characters," but this was more complicated than it seems. Their stories overlap in places, but I wanted to make sure that as the game progresses, you gradually discover more and more about both characters. They have similar goals and motivations, but they are not 100% the same, which made it complicated and difficult to maintain their individual personalities.
Naturally, the quest can be played by either character. If a quest needs to be started by one character and completed by the other, the settings must accommodate both play styles. Thus, although it can be complicated, there are many opportunities to tell the story from one of the two perspectives.
Having two different points of view is a lot of fun, but there were some complications, such as having to use new technology in the conversation tools. There were some cool things, however. It is interesting that in the conversational scenes, the player decides which of the two protagonists speaks and they ask for different things. This is cool in a way.
CHARLES: Both characters are attacking the castle and at some point the player is asked if they want to continue with Yasuke or Naoe, both are interesting. At various points the player must make these choices.
The stories are independent, so if you want to know more about Naoe's or Yasuke's past, you can play as one character and delve into that character's story.
--Are there areas of action that differ, such as places that only Naoe, a shinobi, is allowed to enter?
JONATHAN: There are areas where both Naoe and Yasuke have different areas of activity. I can't go into details because there are a few surprises, but since Naoe can use a hooked rope, there are places that are almost exclusively accessible to her.
The world is designed to be enjoyed by both characters, and players can switch between the two at will.
Of course, if you want to reach the final point of the world or reach the summit through the ruins, then perhaps Naoe is the better choice. However, if you want to break through the fort head-on alone and open the way, Yasuke seems like a better choice. Of course, you can play with either character.
CHARLES: Each character also has specific actions. Naoe can hook the hooked rope to a specific spot and move like a pendulum, or hook the hook to a high spot and climb the rope to get to where she wants to go faster than Yasuke. However, Yasuke can use a shoulder bash to break down reinforced doors.
Yasuke can also perform parkour very efficiently in a more daring way. What can be felt when Yasuke performs parkour is how the crowd reacts. Because Yasuke is a samurai and exudes dignity as a superior class, the crowd reacts accordingly. Naoe, on the other hand, gives the impression of being more integrated into the world.
--Can you both use the Hidden Blade, Hawk's Eye, and other Assassin abilities?
CHARLES: Without spoiling anything, the traditional skills of the Assassins are mainly for Naoe. However, there is another mechanism called "Kantori" (provisional name) that can be used when you want to find an enemy or target person, and this can be used by both of them.
You can use free aim to look around, but you cannot see through walls. Yasuke can also kill with stealth, but in a more direct and easier way. Even with stealth, there will be some sound, so it is a "stealth-like" approach.
JONATHAN: Kantori (provisional name) can be used to find many things in your current location. It is a very good guide for a certain area, but it does not take all the fun out of exploration. It is a good guide because you can learn a little more about where you want to go, but you are left with the surprise of discovering something.
-- Is there a skill tree that makes Naoe more combat-oriented or enhances Yasuke's stealth?
CHARLES: Both have skills that are more combat-oriented and stealth-oriented. Also, some equipment has effects such as increased resistance when attacked. We also offer perks that enhance your abilities in combat.
Naoe, enhanced to be more combat-oriented, has an advantage in melee combat compared to Naoe, enhanced to be more stealth-oriented. Both have a range, but cannot go in completely opposite directions. There is some overlap between the two, but we have made sure that the characteristics of each ability are properly felt.
--Please explain the skill system.
JONATHAN: Both characters share XP and level up together, but the rest of the system is a bit similar to that of "Assassin's Creed Odyssey".
XP and character abilities are available, weapons can be crafted to some degree, and various upgrades can be made as the game progresses. Weapons are not stand-alone, but for two, so each weapon has its own unique skill system. Players should not feel any discomfort, but this is a very different part of the game from the past.
CHARLES: There are two things that were very important to us in terms of skills.
First, we have to be very aware of archetypes. In Japan, there are distinct archetypes, such as the armor-clad samurai, the revolting monk, and the bandit, which are quite different. We try to make it clear to the player who is stronger, and we try to make that part of the leveling process as important as possible. Samurai are always stronger than bandits.
Secondly, player skill is added to the mix. The better you are at timing, reading attacks, understanding weapons, etc., the better you will be and the further ahead you will be.
--What is the volume of the map compared to past works? I would also like to know how you decided on the scale of this work.
JONATHAN: The biggest difference is the scale ratio. The mountains are not the actual size, but we wanted them to be true forests, consisting of trees of a certain size, so that you feel you are in a forest. To achieve this, we needed space.
We also decided to keep it close to a realistic scale, so we could feel the breath of many things. When we visited Japan and saw the castle, we were so glad we made this decision. Japanese castles are huge! Of course, we had seen pictures of castles before and thought they were big and magnificent, but when we saw them in person, they were astonishingly large.
And I wanted more space to explore the castle. Castles were built to be large battlegrounds, you know. You need space to build intricate walls for defense.
The overall scale of the map is similar to the size of the map in Origins. However, the scale ratio makes it feel more realistic. The open space leads to secluded areas throughout the game, which will be fun to explore. This sense of scale is a very interesting aspect of this film for us.
CHARLES: The story led us to choose which locations in Japan we would choose. The major events in Kyoto, around Osaka, and around Azuchi Castle took place in the same area, so we were able to focus on that.
JONATHAN: Of course, we had to choose a size that matched the game, but I think it was the perfect size for this story and type of game.
--Since the game is set in the Warring States period, is there a system that allows players to participate in battles?
JONATHAN: We see several battles in the story, and the battle at Iga is playable. There are other battles as well, but I can't talk about them right now. The game is set in the Warring States period, but it is not only about battles. It is a game that allows you to travel and discover that world.
--What challenges have you faced and what have you been able to achieve as a result?
JONATHAN: By making the big decision to go completely modern and demanding a very high level from the "Anvil" engine, we were able to increase the number of particles, create a more realistic atmosphere, and expand the graphical possibilities of the changing seasons.
This allowed us to work on a fresh new Assassin's Creed. This was a great opportunity for us to take a big leap forward in graphics.
CHARLES: Also, thanks to the new global illumination system, we were able to take advantage of light and shadow, which had a huge impact on the gameplay and stealth approach. For example, enemies became aware of our presence through our shadows, enemies gathered for warmth under a fire in the winter, or shadows through shoji screens depicted enemy presence, giving a new dimension to stealth.

By having two main characters, it is possible to show a wider range of angles and different perspectives.

(left) BROOKE DAVIES, Associate Narrative Director, (right) SACHI SCHMIDT-HORI, Narrative Consultant
--Did you choose the Azuchi-Momoyama period as the period setting from the pre-production stage?
BROOKE: I joined the project after the choice of period had been made, so the Azuchi-Momoyama period had already been chosen. This period offered so many wonderful opportunities from a narrative perspective. The complexity and duality of the period is well reflected in the characters of Naoe and Yasuke.
--What were you aware of and what were the challenges in creating a scenario where the two main characters switch?
BROOKE: From a storytelling perspective, I see it more as a wonderful opportunity than a challenge. When I write a story, I try to show rather than tell, and having two characters allows me to show what's going on from a wider range of angles and different perspectives. I hope this will encourage players to want to share their feelings with them.
--What do you think are the most important points in bringing original characters and historical figures into the game?
BROOKE: Both offer different and unique opportunities. With regard to Yasuke, I found him very interesting historically because we know some things about him, but there are many unknowns. So we needed to fill in the blanks in the story. It is important to note that Yasuke is a historical figure.
And in the case of Naoe, an original character, we were able to draw the story freely to some extent. The fact that she is a member of the Fujibayashi family and that her father is Masayasu Fujibayashi Nagato Mamoru allowed us to place her firmly within the setting. Because Yasuke is a real person but appears as a foreign-born samurai, the Japanese-born Naoe is on equal footing with Yasuke, although she has a different perspective.
--Will other historical figures appear besides Nobunaga Oda and Yasuke?
BROOKE: You will meet Luis Frois (a Jesuit missionary) at the meeting in Azuchi Castle. Also, Nene and Oichi will appear. The Japanese art renaissance that began in the Azuchi-Momoyama period blossomed in the Edo period, and you will also meet Sen no Rikyu, Kano Eitoku, and other important figures.
--Please tell us what year the story will be depicted.
BROOKE: I can't tell you what players will see, but I think it covers a part of the Azuchi-Momoyama period, from 1579 to 1584.
--I think the appeal of the series is to depict the struggle between the Assassin Order and the Templars while taking into account the history, but I would like to ask if there were any difficulties in putting the Azuchi-Momoyama period into it.
BROOKE: I don't want to mention the Knights Templar because I don't want to spoil anything, but the fascination and dynamics of this period are very interesting and provided wonderful opportunities for storytelling.
--How did you go about creating a world with a realistic feel of the Azuchi-Momoyama period?
BROOKE: We were very lucky to work with the Environment Team. The visuals they created for the game provided a great backdrop for the story.
The in-world experience added so much to the story. What we see from the stories and characters of this time period is complexity. I also believe that many of the people surrounding the World had their own struggles.
It was a very difficult time historically, and we see duality. Nothing is ever clear-cut and black and white. In warfare, two groups face each other and are confronted with different perspectives. But in the midst of it all, there are glimpses of hope for the future as we know it, which will later blossom.
--What advice did you actually give?
HORI: One scene that left a strong impression on me was the scene where Nobunaga's sister, Oichi, remarries Katsuie Shibata. In the original story we received, it was thought that the two families decided on their own without regard to Oichi's intentions, and Katsuie was portrayed negatively because he was more than 20 years older than Oichi.
So I spoke with BROOKE and the team and asked them to change it. Oichi had young children after the death of her husband Nagamasa Asai, so if her remarriage was to Katsuie, a trusted man who had served Nobunaga, she would have married him as a matter of course. When I explained that it was better to portray it in a positive light, it was a new discovery for the BROOKEs, and they were very moved by it. The rewritten version of the episode was very moving.
The other scene is the tea ceremony scene featuring Sen no Rikyu. Chanoyu is widely known to be translated as tea ceremony, but experts say it is a mistranslation. After researching the misunderstanding over here, I advised them, as far as I could understand, not to use a teapot or tea leaves, for example.
--Even we Japanese have a strong image of "ninja" as a fantasy. Did you encounter any difficulties with the theme of "ninja" in order to achieve a high level of fidelity to the historical reconstruction?
HORI: Ninja are certainly a fantasy, so I think it's a good thing that we can express ourselves creatively and without reservation. However, there are also dedicated ninja fans and communities around the world, and I am not sure to what extent they see the ninja as a real existence, or as an entity that existed in history.
Therefore, the extent to which ninja are represented in the game depends on the level of tolerance of the avid shinobi fans. I discussed this with the members of the development team. We did not have a specific policy on how much to express, but made decisions on a case-by-case basis. We would say, "This is an acceptable creative expression," or "This is stereotypical", so let's not do that.
--I'm sure there are many references, but which one left a particularly strong impression on you?
BROOKE: The first book I looked through was "Nobunaga no Kouki" by Ota Ushiichi (Azuchi-Momoyama period, military commander and military history author). I was impressed by his personal observations as he recounts the details. We can learn a lot of historical facts from reading history books, but this author incorporated his own views so that I felt I could understand even his character and what it was like to live in that era, and I was completely drawn in. I was thrilled to be able to portray this time period and the people in this book.
--The drama "Shogun" which is set in a similar time period, has been a hit, and I hope that this work will attract the same kind of attention from game fans. I understand that you have prepared a "Discovery Tour" that allows visitors to freely walk around the game world with historical explanations.
BROOKE: I can't answer about the Discovery Tour today, but I am glad to see that interest in the setting and time period of the game is growing. I look forward to the day when we can bring this to you.

Gathering a lot of information to recreate 16th century Japan and build a living world

(left) THIERRY DANSEREAU, Art Director, (right) STÉPHANIE-ANNE RUATTA, Historical Supervisor and World Director
--Please tell us what kind of materials you used as references to describe the field and the characters' costumes in the Azuchi-Momoyama period.
THIERRY: I have been working with experts and consultants for a long time, but for the characters, I referred to museum exhibits and books for their appearances and costumes. I visited several museums, did my research, and checked the materials with STÉPHANIE-ANNE.
Based on these, we created the characters. We also referred to descriptions in the books about the colors and the flags people carried. We used multiple sources, but we have checked them for historical accuracy.
STÉPHANIE-ANNE: For several years we had the help of experts, but we also did research with a Japanese studio and team. We used different kinds of sources to make sure the team got it right and had all the information they needed to reconstruct what Japan looked like in the 16th century.
We used museum databases, as THIERRY mentioned, but we also used inscriptions, scientific books, articles, and medieval depositions. For example, the Principles of Nobunaga has been translated into English, so we used that as a reference to describe 16th century Japan. I also referred to the documents of Luis Frois from the same period, which compare European and Japanese society.
--This period was also a time when there was a large influx of immigrants. Will you also depict the episodes, lifestyles, and culture of these people (missionaries, merchants, etc.) as well as Yasuke?
STÉPHANIE-ANNE: Yes, it is important to introduce the presence of Portuguese missionaries and merchants in the 16th century. They influenced the course of warfare during this period and the changing power of certain merchants in Japan.
--I am wondering what castles, shrines and temples that symbolize the Azuchi-Momoyama period will appear in the game. Although the game is set in the Kansai region, is the Osaka Castle built by Toyotomi Hideyoshi ......?
STÉPHANIE-ANNE: The era is represented by the construction of various castles and castle towns, so players will discover a wide variety of castle types and castles destroyed in battle. The Azuchi Castle, which is related to the name of the era, will also be featured.
THIERRY: Himeji Castle, Osaka Castle, and Takeda Castle are also available, and it is wonderful that players can visit and play in these castles. I think this is one of the strengths of the franchise, but all of the castles are based on actual historical blueprints, which I think is very unique, both as an experience and a learning opportunity.
The Koyasan Okunoin Cemetery is the oldest graveyard in Japan, which can also be seen in the game. There are too many to mention them all, but thanks to STÉPHANIE-ANNE and the experts, I think they are well described and it is wonderful that players will be able to travel to these places.
--The architectural style and decoration of the buildings is a different culture from the previous works in the series. What were you conscious of in recreating the culture and what were the challenges? I am also interested in the possibility of diving on the "Shachihoko".
STÉPHANIE-ANNE: The building team did a lot of research, and then we checked the results with experts and asked them to add the elements needed to build a great castle. We did research to recreate the decorations of not only the castle, but also the temples and shrines, and also to find out what materials were used to make them.
THIERRY: The colors also change over time, so we made adjustments to that as well. Of course, this is "Assassin's Creed," so you can climb anywhere and jump from almost anywhere. Exploring is fun.
--Japanese period games tend to be rather subdued, but were there any barriers to making it a worldwide production?
STÉPHANIE-ANNE: It's a game based on history, and we want players to have the opportunity to play with history. This period is so fascinating and celebrated, and has had such an impact on pop culture, that we were fortunate to have the help of renowned experts to make sure we had all the information we needed to faithfully recreate medieval Japan in the 16th century.
We maintained historical fidelity because it was a rich period with so much to talk about and we didn't feel the need to change it. There is an experience that goes into fantasy, but keeping it authentic was our primary goal.
--In the main storyline, can we experience famous episodes from the Azuchi-Momoyama period (such as the Battle of Nagashino, the Honnoji Incident, the Battle of Komaki and Nagakute, etc.)?
STÉPHANIE-ANNE: You will have to wait a little longer for that.
--In the recent series, "Origins," "Odyssey," and "Valhalla," you can enjoy the connection to mythology and fantasy elements based on mythological themes. Will this work also contain elements based on Japanese mythology, yokai, and other fictional creatures?
STÉPHANIE-ANNE: That is a very good question, but I will answer this one later.
--This game also reproduces the four seasons of Japan. Which season did you start first? And which seasons were particularly difficult to express?
THIERRY: I started with spring. We all know about cherry blossoms, and I think they are the most symbolic Japanese element for foreigners. And the big difference is winter. I wouldn't say that winter is more complicated because it has many different expressions, but it was very different from spring, summer, and fall, and the challenges were also different.
--What was particular about the representation of water, such as waterfalls, rivers, lakes, etc.?
THIERRY: All of the water topics were very important to us. We knew that there is a Shinto belief in waterfalls and rivers, and that they are important places in the Japanese eco-system. Even the blueprints of the suburbs are lined with irrigation canals, and they even go into the houses. Thus, we knew that water is a key component of Japanese culture, especially for agriculture.
This is why we installed drains everywhere in this work. The presence of water in the Japanese landscape was different, so we took it seriously and treated it as an inviolable part of the Japanese landscape and way of life.
--What are some of your favorite places, castles, or cultures that appear in your work?
STÉPHANIE-ANNE: That's difficult.
THIERRY: My favorite is Takeda Castle. It is on top of a high mountain and is called the castle in the sky, and I like this location. I can't say it's fair because we built it ourselves, but there are many other great places to visit.
It was a lot of work to create the forest, but I really enjoy looking at the landscape. I also like how all the ecosystems interact with each other, such as the clouds in the weather system. It's not a location, but I enjoy it because it encompasses the whole game.
STÉPHANIE-ANNE: I was impressed by the "Rakuchu Rakugaizu," Japanese folding screens from this period. I was fascinated by the fact that just by looking at them, one could come into contact with the vivid world of this period.
The artistic touch is something special. I have never seen anything so full of art. I truly admire the artists of this era.
THIERRY: I also think the most striking thing for me was the harmony of nature and architecture. I visited the site and found many places, and I could see how everything was deliberately composed.
I was told that trees were planted while the chedi was being built at the time, but everything looked perfect. Also, the culture loves the age and values it, so they cherish moss and things that have taken root there. Japan has maintained these places so they still exist and are still in use.
I realized that we are dealing with a subject that has a long history. It is also a culture that values space, living space. These were the most exciting discoveries during my travels in Japan.